Written by Guest Contributor Ashlie Katie
The movement for gender neutrality has been a major step in getting the world to truly understand equality. To further this progress, many entrepreneurs have launched companies selling unisex/genderless products for children, adolescents and beyond. Although these businesses tend to be small, their mission speaks louder than any other positive objectives set out by major labels.
1. Toy Planet
In their catalogue released last November, Toy Planet showcased girls playing with power tools while boys were pushing around prams, eradicating the idea of gender stereotypes in their products and promoting the concept of gender fluidity. With their increasing concern on the effects of toys on children, and enough stores around Spain to send a message to families around the country, they decided to test the waters by posting samples of their unisex catalogue on their social media accounts. The overwhelmingly positive feedback indicated that this was a smart move, and the hope is that rival companies will follow suit to change not only people’s attitude, but also people’s behavior on the subject.
The list of unisex clothing startups and manufacturers continues to grow year after year as indicated by Bloomberg. One of the most notable new unisex brands is knitwear specialists Tootsa. More than just providing patterns and clothing options for any and all genders, designer and CEO Kate Pietrasik focuses on the quality, versatility, and comfort of their products. Created so that the kids can run around and play in these garments, parents also love the fact that they can be mixed and matched with other collections and remain in good condition wash after wash. Other than the unisex feature of the clothing, the items are also registered with SEDEX (Supplier Ethical Data Exchange), to ensure that everything has been ethically produced.
3. Enter Pronoun
Gender neutrality isn’t only limited to clothes and toys, as it also translates to makeup. With brands like CoverGirl and female brand ambassadors for makeup companies, we don’t often think of makeup as a factor in the gender divide. But with androgynous models and celebrities nowadays that are redefining beauty, it was time for someone like makeup artist Natalia Ramirez to create a line that accepted all genders, and supported boldness as well as non-conformity. Having worked in both Europe and America, her experience has provided her with the tools to make products for her line Enter Pronoun work for varying tastes, to bring out the beauty of the individual rather than the beauty of the gender.
With all the remarkable work that these companies have done thus far, we can only wish that more businesses pursue this direction in gender fluidity.