Until recently, non-feminists never really gave the topless in public double standard much thought. Men were allowed to go topless at the beach or other seasonal events, and women, well, weren’t.
But the Free the Tatas (#freethetatas) movement quickly became a cultural phenomenon as feminist issues started gaining momentum in the media, encouraging women to bare it all. Women who wanted to embrace their chests like so many men have for decades, were now turning the tables and freeing themselves instead of “exposing”, something so many of us have been made to believe by society. But what about the shy feminists that still want to make a stance without baring it all?
That’s where the Tata Top comes in; a line of flesh-colored bikini tops that give the illusion you are topless. Business partners- and real life partners-Michelle and Robyn Lytle started the Tata Top as a way to not only give women a topless alternative, but also to just have fun while still making a statement. Their store and their Etsy store have been a hit with women and men of all kind, including breast cancer survivors and international shoppers.
And they inspire guilt-free shopping: $5 from each top sold benefits one of their partnered organizations, Keep A Breast Foundation or 4th Trimester Bodies.